Bet365: the new bookmaker expected to arrive in France in early 2026
Rumors surrounding Bet365's arrival in France are growing increasingly persistent. According to several reliable sources, the bookmaker is currently in the process of obtaining a license from the ANJ (National Agency for the Sports and Recreation) with a view to opening in the first quarter of 2026.
It's an arrival that few expected, but many hoped for. One of the world's largest bookmakers is preparing to establish itself in France —news that could reshuffle the cards in the French sports betting landscape.
Bet365 is known for its impressive variety of sports betting and an extremely comprehensive competition catalog.
No official date has been announced yet , but one thing is certain: the bookmaker will generate a lot of interest, as new players are rare on the French market. We will keep you informed as soon as the operator officially obtains its ANJ license.
Who is Bet365?
Bet365 is one of the most well-known sports betting sites in the world. This British company is a well-oiled machine, with one of the most comprehensive sports and betting catalogs in the industry.
Founded in 2000, the company now operates in many countries around the world. Bet365 is renowned for the quality of its customer service, the breadth of its offerings, and the reliability of its platform —assets that make it a benchmark among punters.
Can it compete with the big players already in place?
The French market is renowned for being difficult to conquer, even for the biggest names in the industry. Some operators, such as Betway, have already tried it without much success. Bet365, for its part, benefits from considerable international experience and an extremely diverse catalog. However, French regulations, overseen by the ANJ (National Agency for the Protection of Youth), remain very strict.
The bookmaker will therefore not be able to offer all the options available on other markets, including the "Asian handicap", which is banned in France, althosugh it is very popular elsewhere. It will therefore be interesting to follow Bet365's adaptation strategy upon its arrival, and to see if it manages to compete from the outset with the big names already well established in the French market.
